If you don’t know what added value consumers want or willing to accept from your brand, then there will be nearly no way for you to build brand engagement. The whole point of brand engagement is to understand more about your consumers and what appeals to them. As the saying goes “love your customers” because of the more that you do, then the more that you will be motivated enough to do what you need to in order for them to stay loyal to you and your brand. So how exactly do you get your customers to pay attention and how do you know what they find interesting?
This is where market research comes in, because this will be able to help you identify what consumers want and need, and many of which are rooted in the emotions that they feel. Remember, consumers, bring life and blood to your business, whether it would be something small that you are selling software, services, eBooks, magazines, or a physical product, without loyal customers you will quickly fail. The first thing that you should ask yourself before you go into brand engagement is, do you really love your customers enough? If so, then why are you more concentrated on earning money from them than satisfying their curiosity towards your product? How can you show your love in such a way that you and your customers reciprocate the interest? How will you be able to gain their genuine trust?
If you want to be successful in your efforts to get your product out there and make your customers happy, we have come up with a few simple tips on how you can create an effective brand engagement strategy, especially if you are doing this for the first time. Here are some that you may want to consider trying:
Make use of your social media accounts as a tool and not as just a platform
Through the years, technology has advanced so quickly that it makes everything you do very easy. Take social media, for example, social media platforms are one of the best ways for you to rekindle with old friends and relatives that you may not have seen in months or maybe even years. But you should also know, that these platforms can also be used for business, especially advertising, marketing, promotions and however else that you want to use it.
Since these have already been created, why not use it as a tool? Let’s face it, people now a day are now glued to their phones and computers because of Facebook, Instagram, Pinterest, Youtube, and a lot of others, why not take advantage? As you may not have noticed, social media is huge. As of 2015, the total population turned into 7.3 billion and out of all of these, maybe around half of the people are glued to their social media accounts.
So what do you think these people want? Do you think a connection is all they want? If that were the case, then it will not make sense at all, because you